DESIGNING FOR EMOTION

In the years since publishing the first edition, emotional design has gone from innovative to essential in designers’ toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.
Packed with engaging case studies and psychologically-grounded principles, Designing for Emotion has never been more relevant for modern business.